In our current digital age, having a website is extremely important. But even more important than just having a website is having an effective and well-designed website with everything your visitors need. Good content, easy to navigate and mobile friendly, among other things. So what are the most important and effective elements in web design? Let’s dig in and find out!
This is a given. Without content, your site is worthless. With bad content, your site is even worse than worthless. Quality content means no keyword stuffing and bringing legitimate, engaging and accurate information to the attention of the reader. Think of it like this: When someone visits your site, they’re asking themselves the question: “What’s in it for me, exactly?” Answer that question by giving them relevant information about whatever it is they might be searching for and trying to acquire from your site.
Clear Contact Information
Perhaps one of the most frustrating things to a viewer is stumbling across a site, wishing to look into the service or product and then realizing there is no contact information for the site owner. This isn’t just an inconvenience for the reader, though. This could mean potential loss of legitimate business. Ouch!
Easy to Navigate
If you plan on having a successful business website, it needs to be easy to navigate and understand. Creating a sitemap is a good idea. Think of people navigating your site like they navigate a roadway. Streamline topics and couple pages under similar tabs. Declutter whenever possible and make sure fonts are readable.
One of the first things people are going to notice about your site is the visual design. Is the site aesthetically appealing? Do the colors blend well? Are the pictures in focus? Although it may seem alright to you, ask an expert about the visual design on your site and how it can be improved. You definitely don’t want a color clash or two totally different font styles when you’re trying to appear professional.
In our current digital age, it is essential to be sure your site works across multiple platforms and multiple phones. If it crashes on mobile devices, you’re going to lose a lot of potential business just because mobile phones are what connects the world. Don’t risk your site not displaying correctly on mobile and don’t forget to give it a test drive.
Your website should reflect the personality of your business and the product you offer. A website will be one of the most important things you do for your business. If you don’t have a personal relationship with a web designer, we recommend you get one so that you can more effectively communicate what you want and make informed decisions about what is best for your business when it comes to website design. Don’t have a website? Well, you’ve come to the right place.
Here’s a quick recap you can share on your site: