Does having a social media presence affect your SEO? Is it a good thing or a bad thing? Do social signals really mean anything? Nobody could have seen social media taking the turn it did, but in terms of SEO, it can actually be pretty helpful.
Where Does Google Stand?
Even in the recent past, Google has made a lot of contradictory statements when it comes to whether or not social media has an effect on SEO. We can’t say with 100% certainty that social signals have an impact on search engine optimization and the ranking of a website, but we do know that we can utilize the links we get on social media to help boost the ranking signals that we know for certain search engines care about.
Link Earning with Social Media
When social media comes onto the stage of SEO and Link-building, we celebrate a little. Why? Because with the help of social media, link earning and link building just got a whole heck of a lot easier. The great thing about social media in the modern age is that there are very few people who aren’t at least a little active on social media. And each one of these people has hundreds of connections that can all be acquired through social media. Because of all of these connections, social media has offered you a platform that doesn’t exist in very many other places. If they exist at all. The thing is the more people who interact with your posts, the stronger the social signals.
Quality over Quantity
It’s true. Quantity is important. But what good are those clicks if they’re not conversions? Sure, brand awareness is great and very necessary for a growing and thriving business, but you will want to remember that your audience, and most especially your potential customers are going to be looking for quality over quantity. Anyone can schedule a couple posts to drip down the feed every few hours. But only people on a road to success will pour real time and real effort into each of their posts, targeting each one to a specific audience to catch their attention. Take your time. Your business is worth it.
When it comes to social media and SEO, we can conclude that yes, social media has somewhat of an impact. Will the impact become more significant? Perhaps. What we do know is that having a strong social media presence that points people to your site can be VERY beneficial to site traffic and bounce rate, which will, in the long run, be beneficial to your site ranking. You can read more about social media marketing here: https://www.sociallyin.com/social-media-services/social-media-strategy/