The local pack is where it’s at. Often referred to as the Google Map Pack, this is the place people look at when they search for a local business.
And there’s some really good news for businesses that rely on local foot traffic for their revenue…
Google now allows you to place your AdWords ads directly in the map results! Cool, huh? Keep reading this tutorial to learn how you can get your ads on the Google map and generate revenue for your location.
This tutorial assumes you’ve already setup an AdWords account and you’re fairly familiar with the interface. If you need help with that give us a call or check out this resource first: https://adwords.google.com/home/resources/how-to-setup-adwords-a-checklist.html
Using the New AdWords to Place Ads in the Local Pack
(Google Map Results)
Targeting ads in the New Adwords can be a little difficult. Recently, I got to learn all about how to target map ads effectively with the address of my client’s business and now I’m going to help you target yours. Are you ready? Let’s get started.
Obviously, I’ve blanked out the name of my campaign and the keywords for safety reasons, but I’ve put the label “your campaign” over the name of mine so you can get an idea of what I’m doing here.
The first thing you’re going to want to do is to go into your AdWords account and select the campaign you want to add your targeted ads too. As I’ve done above, go to the button that says “Ads and Extensions” and then select “Extensions”. See below for arrows:
Next, you’ll need to identify which Google account is connected to your Google My Business. If you don’t have a Google My Business, do this before you continue. If you happen to be using the Google account connected to your GMB for your Adwords, instead of requesting access to the GMB, you can just select it when you reach the next step.
Now you’ll want to select the blue “+” button on your adwords interface. This will give you several options for extensions. You’ll want to select “Location Extension”. You can see an example below:
Under “Location Extension” you’ll find a button that says “Request to link to a Google My Business account,” then you can enter the email address associated with the Google My Business account.
If you didn’t create the GMB account and don’t have access to it, you’ll have to let the owner know you’ve requested access and wait for approval. However, if you DO have access, you can go into your GMB or the email associated with it and approve it.
After this, you’ll be able to select the account you have access to by selecting “All Synced Locations” as seen below:
When you’ve “saved” the new location extension, it will take around twenty-four hours for your ads to update with the new extension.
If for some reason you connect the wrong GMB account, Don’t sweat it! If you revert to the old Adwords, you can delete rather easily by selecting the address that was entered incorrectly, deleting it, and entering the correct GMB address that will put the correct physical address on your ads.
When you set up location extensions with your Google ads, you make it 10,000 times easier for your customers to call you, visit your business or even just identify where your business is located on a map.
Ranking organically in the local map results takes time and work. Trust me! We do it all the time, but even an SEO agency can struggle to rank in the map if the budget isn’t high enough to beat out the competition. It’s well worth it to pursue organic Google ranking but if you need immediate leads coming into your local business, AdWords will allow you to place map ads and have them live tomorrow instead of weeks or months from now.
And you’re all set! Good luck!